zooplus AG

Market leader in online pet supplies retail

Founded in 1999, zooplus AG is today Europe’s leading retailer for pet supplies on the Internet. In terms of sales, zooplus ranks second in the overall European market, which includes both bricks-and-mortar and online retailing of pet supplies. In 2019, a sales volume of 1.5 billion euros was achieved. With more than 7 million active customers, zooplus’ compelling USP includes attractive pricing, broad selection and high-quality delivery. 

The online specialist for pet food and accessories

With a large assortment of approx. 8,000 products, zooplus AG sells via its shops supplies for dogs, cats, birds, horses, small animals and aquatic. The product range includes in particular pet food (dry and wet feed, feed additives and snacks) as well as accessories (such as scratch trees, transport baskets and toys) in all price categories. In addition to the huge selection and the possibility of convenient free and fast delivery, zooplus customers also benefit from a variety of interactive content and community offers such as a regional search for veterinarians and animal shelters and the zooforum.

Europe-wide presence

Due to the international expansion and the further development of the business, zooplus AG is the only online retailer for pet supplies with a Europe-wide presence. With its shops, zooplus AG offers its customers an offering in over 20 languages. Thanks to its pan-European logistics network, zooplus offers fast, efficient and flexible delivery together with high general product availability for customers across Europe.

The European pet supplies market

Pet supplies represent an important market segment within the European retail landscape. Gross sales of pet food and accessories within the European Union amount to around 30 billion euros. Due to the increasing populations and the progressing “humanization” of pets in most countries, further growth of the overall market is expected in the coming years. In addition, substantial growth in the area of Internet trading is still expected for Europe. zooplus AG therefore expects the business to expand further.

Exclusive brands

Since 2004, zooplus AG has also been retailing products from its own brand portfolio next to commercial brands, which are sold exclusively in the zooplus shops. The best-known exclusive brands include Wolf of Wilderness, Purizon and Concept for Life. With its exclusive brand “zoolove”, zooplus also operates a charity brand under the motto “Simply do good”: 10% of the sales of every zoolove product are donated to selected animal welfare associations. All zooplus exclusive brands can be found on zooplus.de