| 1999 | Incorporation and first business activities |
| 2000 | First full financial year; successful market entry into Austria |
| 2002 | Winner of the German Internet Award |
| 2004 | Launch of first private label series |
| 2005 | Begin of zooplus’ international expansion; launch of zooplus.co.uk and zooplus.com |
| 2006 | Launch of zooplus.fr und inauguration of zooplus’ international logistics facility near Kassel / Germany; build-up of further private label ranges |
| 2007 | Continued international roll-out across Europe (Netherlands, Belgium, Italy, Poland) |