Business Description:

zooplus is a leading online retailer for pet products in Germany and Europe and by its own estimate holds - with respect to overall online turnover - a leading position in all key European markets. zooplus offers products for all standard breeds and races (including equine supplies) via websites in Germany/Austria, the United Kingdom, France, The Netherlands, Belgium, Ireland, Italy, Spain, Ireland and Poland  in addition to the company´s international offering under zooplus.com, which also serves Slovenia, Finland, Sweden, Luxembourg, Denmark and the Czech Republic.

Through its websites zooplus offers a wide range of pet products, i.e. particularly pet food (dry and wet pet food, pet food supplements such as chewing bones, snacks, etc) as well as pet accessories in a wide range of prices and categories.

zooplus is a predominantly growth-oriented company. In order to maintain and extend both its mid-term and long-term market leadership zooplus intends to continue growing in all its existing as well as new geographic markets.

• Europe’s leading and largest online pet supplies retailer
• Business model has been successfully introduced into 13 European countries
• Particular focus on the larger European markets: Germany, UK, France, Benelux and Austria
• Average growth exceeded 40% p.a. during last 3 years (2005-2007)
• Clear first mover advantage built up and preserved since 1999
• Pet supplies category ideally suited to online retailing: standardized, homogenous products, regular demand patterns plus the structural advantages of home delivery over traditional retail channels
• Strong new customer growth in combination with high customer loyalty and repeat purchasing frequency
• Large product assortment with over 7000 products on stock
• Hightech pan-European logistics center with further capacity for growth and European roll-out 

Corporate Strategy

• Continuous organic growth in our German core markets
• Build-up and further penetration of our major international markets through both an enlarged product and service offering as well as new local web sites
• Entry into new geographic markets such as Spain, Scandinavia and Eastern Europe
• Continuously increasing customer loyalty and shopping frequency through active and targeted direct marketing activities
• Build-up and enlargement of existing and new product and supplier lines with a particular emphasis on private label goods

A zooplus_factsheet.pdf is available for download.